I graduated from NUS with a Bachelors of Engineering (Industrial & Systems Engineering). I first learnt about the insurance industry through an AAG Internship Program in 2012 when I was a Year 2 student. Upon graduation, I decided to be a financial consultant and I am proud to be an insurance agent.

I am an Associate Director and the recipient of the Million Dollar Round Table (MDRT) as well as the International Dragon Award (IDA) in 2019, 2020 and 2021.


Being more than a financial consultant.

“A man who dares to waste one hour of time has not discovered the value of life.” This quote by Charles Darwin is the key driver that keeps me motivated as a financial consultant. I do not see myself only as my clients’ financial consultant but also as their financial companion. We are supposed to accompany our clients on their lives’ journey to make sure that at every milestone of their lives, their aspirations are protected.


Earning my clients’ trust.

My honesty and competency are my biggest strengths. As a financial consultant, I handle clients’ money and having my clients have trust in me is of utmost importance to let me do my best job for them. I pride myself on being able to provide my clients with the best financial advice for their needs.


Hard work and consistency is key.

Becoming a member of the MDRT is one of my proudest achievements in my journey so far and I earned this through my hard work and consistency in delivering solutions to my clients.


AIA Centurion Club 2024

AIA FA Prestige Club (Diamond) 2023

AIA FA Pinnacle Club (Unit) 2021

AIA High Net Worth Prestige Club (Personal Wealth Manager) 2021 and 2020

AIA FA Prestige Club (Titanium) 2020

Million Dollar Round Table 2024, 2023, 2021 and 2019

International Dragon Award – Bronze Dragon Award (Agent Category) 2024, 2023, 2021 and 2019

100 IDA Team Award 2024, 2023, 2021 and 2019

Chartered Financial Consultant (ChFC®️/S)

Bachelors of Business (1st Class Honours) – Specialization Banking and Finance

Bachelors of Accountancy (1st Class Honours)



Reuben is a robot. And I say that with the utmost love and admiration for him. Many times I question “How does he do it?”, “How is he not tired?”. Being able to juggle personal sales, manage his team, take care of his family and his personal fitness all at the same time is no easy feat, but he does it and somehow still has time to spare.

It’s been 6 years since Reuben and I became friends, and it was a friendship that flourished really quickly; almost without effort. But as much as Reuben is my friend first, I have always looked up to him as a person of incredible work ethic and discipline. So much of what he has achieved was through pure hard work and grit, and learning quickly from his failures. What I love most about him is beneath that burly Herculean exterior of his, he is an incredibly soft person with a heart to nurture others. He fully embodies the quote of “If you have grown because of someone, help others grow because of you”.

I’ve always said that Reuben is the best kind of mentor for me, and I really am so thankful that I said yes to joining his team 3 years ago. Thanks Reub for being a good example of what kind of leader I want to be to my future team, even though you’ve set the bar really high.


I fully trust Reuben in his capacity as my financial adviser. whenever I have queries, I can easily get my answers by dropping him a text. I feel comfortable because I know he is very experienced in this field. Would highly recommend him to anyone who wants a financial advisor who is not only knowledgeable, genuinely caring, but also on-the-ball.


Reuben is an outstanding financial advisor. He is patient and meticulous in explaining the policies, ensuring that the client, myself, understands the exact product he/she is purchasing. He makes special effort to go out of the way to assist his clients within his means. I would definitely recommend Reuben to my family and friends.


‘Manners maketh man’ as ‘quality of service maketh the financial consultant’. An individual that lives with diligence, a consultant that operates with compassion and a leader that serves with humility are what describes Reuben best. A magnanimous heart, he is always on the lookout for others to ensure that they are coping well during difficult times. His passion and tenacious spirit towards his career places him in the forefront of trailblazers in the industry.

Get in Touch

I look forward to your enquiries and appointment.
Please leave your contact details and message for me below.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

For general enquiries:





1800 248 8000


To learn more about us, visit