I began my career as a financial consultant in September 2021, joining the financial advisory industry with a profound personal motivation. Raised by a single mother who struggled to provide for my brother and me, I experienced first-hand the critical importance of sound financial planning. These challenges highlighted the necessity to plan adequately for the future to avoid the potential pitfalls that unpreparedness brings, particularly for the sandwich generation — those who support both their children and their aging parents.

My decision to enter this field was driven by the desire to provide security and stability for others, to ensure they are better prepared for financial uncertainties than my family was. This passion is not just about offering financial advice but about genuinely improving lives through careful, considered financial strategies that reflect each client’s unique circumstances and goals.

One crucial lesson I’ve learned through my career is the importance of responsiveness. Being available and responsive to clients whenever they need assistance not only builds trust but also provides them with much-needed peace of mind during uncertain times.

My motivation stems from the relationships I build with my clients and my team. Knowing that my clients trust me enough to consider me part of their family deepens my commitment to my role and drives me to continually strive for excellence. Moreover, the support and camaraderie of close friends within the industry further inspire me to improve and succeed.

For those new to the industry, recognise the importance of self-discipline and the effective management of one’s time. While the flexibility of being self-employed is advantageous, it requires a heightened level of self-regulation to ensure productivity and professional growth. Embrace the mindset of a business owner; be proactive, disciplined, and ever-ready to adapt to the needs of your clients.

In recruiting potential financial consultants, I prioritise the trait of coachability. This quality is essential for fostering a learning environment where continuous improvement is encouraged, and knowledge is expanded upon through experience and mentorship.


AIA FA Prestige Club (Titanium) 2024

AIA FA Prestige Club (Gold) 2023

Million Dollar Round Table 2024

International Dragon Award – Bronze Dragon Award (Agent Category) 2024

Bachelors of Business in Economics and Finance


Matthew L

Bryan Goh was there whenever I needed advice and made sure that I am up to date with the most suitable plan that benefits me the best. He is a passionate and caring advisor that has provided me with lots of support before even becoming an FA.

Fennie T

Working with my financial adviser Bryan has been an absolute game-changer for me. Their expertise and guidance have not only helped me navigate the complexities of investing and financial planning but have also empowered me to make informed decisions about my future. Their personalized approach and dedication to my financial well-being have instilled in me a sense of confidence and security that I never thought possible. Thanks to their invaluable advice, I feel equipped to achieve my long-term financial goals with clarity and peace of mind. I couldn’t be more grateful for their support and highly recommend their services to anyone seeking professional and trustworthy financial advice.

Jing Heng L

Bryan Goh Bo Shen is supportive, genuine and very well versed with his field. He assists me and my parents to the best of his capabilities. If there is ever any queries, he responds with utmost passion and genuine care for his clients. It is peaceful at heart and mind to have Bryan handling my family’s entire insurance plan, I can have rest easy. It is always a pleasure to work with Bryan.


Bryan Goh has been a great agent. I am very impressed and pleased with his service and capability in handling my insurance. He’s very knowledgeable, helpful and patience which makes the process of renewal or purchasing policies so much smoother and easier.

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