The more I know, the more I realise I don’t know. Stay curious always because it will bring you to places you have never been before!



I started as a student advisor in 2011 and joined the insurance industry full-time after graduating from Nanyang Technological University in Civil Engineering. I aim to provide a good change of lifestyle for my family and this keeps me motivated as a financial consultant. Aside from them, I also strive to be one of the main drivers for my team and to be able to contribute back to society at large. I am an awardee of the International Dragon Award (IDA) Leaders and Producer category, as well as a member of the Million Dollar Round Table (MDRT) and Prestige Club Achievers.

Being more than a financial consultant.

Besides giving my clients financial advice, I also play the role of a family friend and confidant. I aim to always provide a listening ear whenever they need it, as well as a motivator to get my clients to pursue their goals. I am keen to provide solutions for my clients and I believe this sincerity of mine is my biggest strength that allows me to do my job well as a financial consultant.

The importance of being a strong team player.

I believe in the motto ‘If you want to go fast, go alone. If you want to go far, go together.”. Teamwork is a skill that is crucial in the work we do and it helps us to change people’s lives for the better, together.

Achieving as a team.

Being able to inspire and help my team achieve milestones such as the MDRT and IDA in their career has been one of my proudest achievements. Because of this, I believe that financially and spiritually, the team has changed for the better and this spurs me to continue working hard.

Clubs & Awards


Million Dollar Round Table Unit (Ruby) 2021 and 2022

2nd Runner-up, Top Director 2019

Top Director, Affluent and High Net Worth 2019

AIA FA Prestige Club (Silver) 2024

AIA FA Prestige Club (Titanium) 2022

AIA High Net Worth Prestige Club (Personal Wealth Manager) 2022

AIA FA Pinnacle Club (Unit) 2021 and 2020

AIA FA Prestige Club (Gold) 2021

AIA High Net Worth Prestige Club (Director) 2020

Million Dollar Round Table 2022, 2021 and 2017

International Dragon Award – Bronze Dragon Award (Agent Category) 2022, 2021 and 2017

100 IDA Team Award 2022 and 2021

International Dragon Award – Bronze Dragon Award (Manager Category) 2021

Associate Specialist in Estate Planning (ASEP®)

Bachelor of Engineering in Civil Engineering


Chee Chong

I have known Kah Leong (Lincoln) even before he embarked on his career. While we are good friends, Kah Leong has always been handling my insurance and wealth management matters very professionally. He also made it a point for timely administration of all my policies and provided me with recommended payment modes for each of my policies. This is definitely not the run-of-the-mill service, that typical financial planners provide for their clients. On a personal level, he also shares his opinions and views on general investment and wealth planning advice with me regularly. I really appreciate his views and advice as they allow me to broaden my horizon pertaining to personal wealth management and also indirectly motivate me to set and achieve the required milestones in this lifelong journey of mine. Kudos to Kah Leong!


Lincoln is an invaluable tool for anyone’s financial planning journey. As cliché as it sounds, he listens to your needs and makes an assessment of your priorities first before providing tailored advice that is bespoke to your circumstances. In an industry that has been tainted by a few bad eggs, he brings clarity, transparency and accountability.

Jiang Xin

When I first came to know Kah Leong (Lincoln), my expectation was high as he was strongly recommended by my friend. Kah Leong (Lincoln) indeed exceeded my expectation. I still remember my son was born with some minor respiratory condition but my ex-insurance agent told me that I need to wait till my son’s one year birthday and try to apply the hospitalization insurance for him. I was very concerned then as I was afraid that my son was not protected if anything happened to him. I had even called some of my friends’ agents and they all gave me the same answer which is to wait until my son’s one year birthday. I was truly amazed when Kah Leong (Lincoln) helped us and successfully enrolled my son on the hospitalization insurance. He really puts in extra time and effort to understand his clients’ needs and tried his best to address the problems. He always follows up with us timely; gives us his professional recommendations of what we might need and let us make the decision. I would definitely recommend Kah Leong to whoever needs to purchase insurance as he is not only selling that insurance, he really helps people and make sure the insurance he recommends is beneficial to his clients.


Kah Leong (Lincoln) gives you comfort and assurance like no other – from his explanation of the policies to the regular follow-ups to check that you are covered at every stage of your life. I did not feel the pressure to buy and when I did, I knew what I was getting into in the long run. Mr Hui’s gentle demeanour, earnest and sincere is the human touch which is irreplaceable by any other human or machine.

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