
“To laugh often and much; to win the respect of the intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty; to find the beauty in others; to leave the world a bit better whether by a healthy child, a garden patch, or a redeemed social condition; to know that one life has breathed easier because you lived here. This is to have succeeded.” — Ralph Waldo Emerson
KHOO YONG GUAN
1st Runner-up, Top Senior Director 2022
AWM GROUP
Being in this industry for 6 years now, I chose financial consulting as a career as it offers me a great sense of purpose and autonomy of time. I became a leader in hopes of creating a much larger impact and revolutionising the industry as a whole.
Service should always be a priority.
My main source of motivation comes from my clients and associates, who trust my advice and always give their trust and support. To me, serving others should always be the top priority, and providing this service is what keeps me driven in the industry.
Think long term.
I’ve learnt from the Covid-19 pandemic that as a financial consultant or leader, we must adapt quickly. Thinking long term has helped in shaping new initiatives to combat disruptions. Prior to this digital wave, we relied heavily on face-to-face interactions. But as our clientele base and team size grew, we leveraged more on communication technologies to ensure that information gets passed down effectively.
Success in others is a true mark of good leadership.
My most memorable experience in this career is being able to witness our associates grow in terms of character and professionalism. That is a very heartwarming sight to have. Witnessing acts of service and kindness from my associates is the most satisfying thing to see, as a leader.
Clubs & Awards

TOP AWARDS
1st runner-up
TOP SENIOR Director
2022

TOP RECRUITER AWARDS
Top Recruiter
Senior Director
2022

Awarded to
Khoo Yong Guan
2023
Top Director 2020
KHOO YONG GUAN & TEAM
KHOO YONG GUAN-LIM SENG YONG ORGANISATION
ADVISORS ALLIANCE GROUP
SEATED (LEFT TO RIGHT): MICHELLE TAN YI LIN, JOSHUA EZEKIEL MOSES, LIEW JIA JUN, SCOTT FLOYD ZHEN-YAN SMAHON, TAY YONG SHENG LUKE
STANDING (LEFT TO RIGHT): KOH ZHI MIN, BRENDAN CHOO YEE WEI, ALOYSIUS WONG LI SHENG, PAI SI KANG, HARJAN SINGH SIDHU, RECIA LEE ERNNY, KHOO YIXUN, KHOO YONG GUAN, LUCAS LIM ZHE HAO, LAI WEI JIAN, LUM YI, ETHAN CHAN YI-TENG, DONAVAN TAN, SHERMAINE NG JIA MIN, CHIAK HUI MING
Accolades
Top Recruiter Senior Director 2022
1st Runner-up, Top Senior Director 2022
Top Senior Director 2021
Top Recruiter Director 2020
Top Director 2020
1st Runner-up, Top Direct Team 2020
Top MDRT Unit, Highest Number of Registered MDRT Members 2020
AIA Group MDRT Leader Gold Award 2020
1st Runner-up, Top Director 2019
AIA FA Pinnacle Club – Unit 2023, 2022 and 2020
AIA FA Prestige Titanium Club 2021
AIA FA Pinnacle Club (Gold Unit) 2021
AIA High Net Worth Prestige Club (Personal Wealth Manager) 2019
International Dragon Award – Silver Dragon Award (Manager Category) 2022 and 2020
100 IDA Team Award 2022, 2021, 2020 and 2019
Million Dollar Round Table 2021 and 2019
International Dragon Award – Platinum Dragon Award (Manager Category) 2021
International Dragon Award – Bronze Dragon Award (Agent Category) 2021 and 2019
Singapore Management Award – Silver Direct Award 2018
Financial Planner of the Year 2018 (Rookie Category) by Financial Planning Association of Singapore
Associate Estate Planning Practitioner (AEPP®)
Associate Specialist in Estate Planning (ASEP®)
TESTIMONIALS
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