Coming from a very down-to-earth family, I always wanted to enhance the lives of my own family, as well as those around me who did not grow up privileged. A financial business gives me the possibility to do so for other families, and that is why I chose to join the financial advisory industry 7 years ago.


Go back to the “why”. 

Being in the financial advisory industry is challenging and demanding. That’s why as a financial consultant, I have to constantly remind myself to stay grounded in my purpose, which is to impact more lives around me.


Be thankful for your success.

To me, the most important traits a financial consultant should have are love, gratitude, abundance and trust. You have to be compassionate in this line of work as you are dealing with fellow humans’ most intimate needs and issues. You should also express gratitude to those who have taught you throughout your career, and brought you abundance and success. With these qualities in you, your clients will naturally come to trust you and your solutions.


There are many firsts to experience. 

Being in this industry that’s always changing, along with meeting people from all walks of life exposes you to many things for the first time. My advice is to have the courage to embrace and experience them with an open mind, because that’s what truly makes many things possible in life.


AIA FA Prestige Club (Titanium) 2024, 2023 and 2021

AIA High Net Worth Prestige Club (Personal Wealth Manager) 2024 and 2023

Million Dollar Round Table 2024, 2023 and 2021

International Dragon Award – Bronze Dragon Award (Agent Category) 2024, 2023, 2021 and 2019

100 IDA Team Award 2024, 2023, 2021 and 2019

Bachelor of Commerce in Hospitality & Tourism and Human Resources Management



Kum Keong has been a very reliable, friendly and trustworthy financial advisor. Caring and understanding, he makes sure to put his customer’s interests first. He is very meticulous and patient in explaining details of various policies and is very diligent in giving timely feedback and updates.

One thing that sets him apart from other financial advisors is his sincerity and stellar customer service. Always going the extra mile to understanding and tailoring his services to his customer’s needs, he makes the whole financial advisory process a pleasant experience for them. These were the reasons why I have decided to have him as my financial advisor and I am thankful for that!

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