My journey started when I joined AAG for my internship placement. I realised that many people, including my family and friends, were unaware of the importance of financial planning. After witnessing first-hand how lives were saved by insurance, my conviction became even stronger to do this for a career. The idea of a job where I can visit people, talk about dreams and aspirations, and more importantly offer help in tangible ways through financial solutions really appealed to me. I don’t see what I do as a “job”. Rather, it is an endless journey of growth and helping others.

A roller coaster journey.
Yes, it is not easy being a financial consultant. What brings me the most joy is when I’m able to impact the lives of others and cross paths with people from all walks of life. To be their confidante and celebrate their milestones, to be the middleman between my clients and their parents, so their relationship is brought closer because of financial planning. I would not trade these priceless experiences for anything in the world. The amount of rejections we face at the end of the day is all worthwhile.

It’s the small details.
Being a good friend and providing emotional support is not enough. What’s better is when I’m able to help my friends and clients achieve their financial goals, by conducting a thorough analysis of their financial standing. Comprehensive financial planning requires many procedures to attain an optimised portfolio. I love the challenge of interlocking pieces together to form a complete picture. At the end of the day, the gratitude of clients and colleagues is the best part of the job. I am happy and well-equipped to serve my clients with the extensive knowledge that I have.

Treat others how you want to be treated.
When it comes to financial planning, one thing that I always uphold is integrity. I always plan my clients’ finances as though I am planning for myself and my immediate family members — no shortchanging, and always putting their interests above all else. This simple yet timeless guideline holds more value than meets the eye.

No two days are the same.
I love being a financial consultant because there are really no two days that are the same and for me, that provides tremendous motivation. I enjoy being challenged by the analytical process associated with developing a financial plan for clients. It is fulfilling and it never gets boring. It is a rare privilege to be someone’s trusted consultant and to make a difference in people’s lives.


AIA FA Prestige Club (Titanium) 2024, 2023 and 2021

AIA FA Prestige Club (Platinum) 2022

AIA High Net Worth Prestige Club (Personal Wealth Manager) 2022

Million Dollar Round Table 2024, 2023, 2022 and 2021

International Dragon Award – Bronze Dragon Award (Agent Category) 2024, 2023, 2022 and 2021

100 IDA Team Award 2024, 2023, 2022 and 2021

Chartered Financial Consultant (ChFC®️/S)

Associate Estate Planning Practitioner (AEPP®️)

Master Fund Adviser (MFA)

Bachelor of Science in Economics


Cynthia Song

My first impression of Financial Advisors is them being very pushy and sell plans for their own gains. However, Emily proved me otherwise. She is different from all the Advisors I have met. She is sincere and honestly cares for the people around her and always understand the needs of her clients first before giving any solutions.

As a friend, she is always vibrating positive energy to others. While as a Financial Advisor, she is always being dedicated in providing her Clients on the latest changes in the regulations and tips in managing our financials better!

And now, she is the person I go to for any financial related issues. Therefore, I have no qualms in recommending Emily to anyone who needs professional guidance in insurance or finances as I am sure that you will be in good hands.


In seeking protection and wealth preservation and accumulation, it certainly helps to be guided by an agent who walks the extra mile to fully understand one’s financial and personal circumstances. Emily has been very patient in analysing my situation. I am left convinced by her service that the arrangements she recommended are tailored to my needs and not merely to the end of selling products for the sake of it.

Cheng Ming Yan

Emily possess a caring, hardworking, detail-oriented and sincere attitude. She spends time understanding me and my concerns before advising what suits me best. Despite experiencing several rejections, without any form of pressure, she still connects, stay interacted and always have your interest best at heart. Definitely not an usual financial advisor, Emily understands you like how your best friend would.

Darryl Goh

Emily goes the extra mile for her clients. She puts in the effort to ensure they are well-covered and keep up to date to changes. She takes pride in her craft and serves with compassion and understanding.

Yeoh Yan Ru

Emily is very sweet and patient! I am quite skeptical when it comes to insurance due to my parents’ influence. Despite this, she’s still willing to spend the time to understand my perspective, and explain to ensure that I am aware and understand what I am getting myself into! Really appreciate her time and effort into this, that’s why I’m here! Thank you, Emily!

Joyce Ang

An amazing consultant who does only what is right. Definitely a hard worker and one who is really humble. I can definitely trust her handling my various policies.

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