I wanted to become an accountant initially, but after thinking about achieving personal growth and seeking purpose in my career path, I decided against it as I didn’t want to be desk-bound for the rest of my life doing P&L statements. One day, I met my friend for lunch who happened to be a financial consultant and realised how happy she was with her work. After asking her more about it, she invited me to join one of her company events to understand more about the business. Since then, I decided to embark on this journey!

Be a good listener to your clients.

Being a financial consultant made me realise how important it is to be a people person, and to be someone open-minded enough to empathise with their various financial backgrounds and needs. That way, we’re able to better craft our recommendations and plan based on their needs and goals.

Be honest and sincere.

Winning the trust of your clients is one of the toughest challenges you’ll face as you embark on this journey. However, it is also immensely rewarding to witness the impact that you’re able to bring to these people and their families.

Think like a friend.

As financial consultants, we have the responsibility to conduct ourselves with integrity, and we have to always put our clients’ interests first. I like to think from the perspective of a close friend, and what they would do to ensure that their friends and loved ones are protected.


AIA FA Prestige Club (Gold) 2024

AIA FA Prestige Club (Titanium) 2023, 2022 and 2021

AIA High Net Worth Prestige Club (Personal Wealth Manager) 2023

Million Dollar Round Table 2024, 2023, 2022 and 2021

International Dragon Award – Bronze Dragon Award (Agent Category) 2023, 2022 and 2021

100 IDA Team Award 2023, 2022 and 2021

Bachelor of Accountancy



Thank you Li Hong for your dedication to help me in finance area and help me to gain knowledge in this area. You put your customer’s needs first and possess honesty and integrity – which is something rare to come by and what I highly valued with you as my financial consultant. Keep this up! You are awesome! 


Thank you for being so patient in answering all my queries and helping me to diversify my portfolio based on my financial needs and goals. Appreciate all the advices and suggestions that you have given me while keeping in mind whether its within my capability. I really like that you don’t hard sell and you are really detailed and prompt in response!


Li Hong was very patient and detailed in explaining the different aspects of insurance to me. She is also very responsive to my questions whoever i have any doubts. She always gets back to me very fast and answers all my queries. she is also very responsible and always reminds me when I forget to get back to her on essential stuff for my insurance applications. Thanks for helping me to get my insurance coverage despite having met some issues along the way! 🙂


Thank you for being so patient in explaining and going through all the plans in details for my better understanding. Also, to only introduce what is important and essential. You are a very responsible and thoughtful agent! 🙂

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