I began my journey as a financial consultant in November 2022, inspired by the possibilities within the financial advisory industry. Currently a second-year student at the Singapore University of Social Sciences studying Human Resource Management, my path was influenced by my friend Kelvin, who has been in the industry for several years now. He shared the significant impact that thoughtful financial planning and skilled interpersonal communication can have on improving lives. Driven by a desire to innovate in the field and a personal connection to the consequences of poor financial management — something my parents endured — I was motivated to enter this career to ensure others could avoid similar pitfalls.

One of my most rewarding experiences in this career occurred during a client appreciation event hosted by AWM Group. I invited several of my clients to a movie screening, and seeing their appreciation for my efforts and their support for my career endeared them to me even more. It was a heartwarming affirmation of the positive influence I strive to have on their lives.

In my career, Caleb Tay Wei Bin, my director at AIA, stands as a significant inspiration. Caleb achieved the remarkable feat of becoming the youngest and fastest-promoted director in the company, managing a team of nearly 50 associates within three years. His unique insights and mentorship have profoundly shaped my approach and helped me achieve MDRT status in my first year. His example has instilled in me a strong desire to develop and lead my own team effectively.

For newcomers to our industry, it’s vital to recognise that while entry may be straightforward, achieving lasting success is quite challenging. It requires not just hard work but a deep commitment to personal values and the overarching purpose of your role. As Arnold Schwarzenegger once said, “People’s advice is based on their fears, experiences, prejudices; ultimately, their advice belongs to them, not you.” This underscores the importance of seeking guidance from accomplished individuals in the field, rather than being swayed by the opinions of those who lack firsthand experience in the industry.


AIA FA Prestige Club (Titanium) 2024
Million Dollar Round Table 2024


Kwa Zhan Peng

I first met Gerald during Polytechnic and during our NS, he approached me to see if I would like to learn more about Financial Planning. I have since worked closely with him to learn about investment and planning out my financial goals. He has helped me approach this topic much more effortlessly as he is very patient in teaching and helps me understand any difficult terminology I come across. He also sends any market updates or news frequently and even his takeaways from talks and events he has attended. Therefore, I definitely recommend working with Gerald as he is a dedicated individual and is very committed to his clients.

Valerie Wee

I first met Gerald during our OCS training in the same section two years ago. Gerald has been instrumental in helping me understand the importance of using various tools to optimise my financial gains, rather than relying solely on conventional methods of investing in a single place. He has also provided valuable assistance in analysing my insurance expenses, ensuring that I wasn’t overpaying and finding ways to enhance my savings while still obtaining the best possible coverage. Getting to know Gerald personally even before embarking on our careers, I can confidently vouch for his authenticity and remarkable work ethic. He demonstrates a genuine dedication to understanding your financial goals and prioritises taking the time to fully grasp your specific circumstances and needs. Rather than rushing into decisions or focusing solely on making sales, Gerald takes a step back to analyse your financial situation before providing personalised advice that aligns with your best interests. It is evident that he genuinely cares about his clients and strives to help them achieve their ultimate goals through a true partnership.

Daphne Lim

Being a friend since my Polytechnic days, I always knew Gerald as the man who would put others before himself. I have consulted him for his financial advice regarding my parents’ retirement plans as well as building my financial portfolio. He has tremendously helped to relieve my financial worries as well as make this vast topic into something more comprehensive for my parents and me to understand. I truly recommend to seek Gerald as a financial advisor because you can be rest assured that your finances are in good hands. He is an individual that sticks to his goals and perseveres regardless of the hardships that may come his way. Despite being a student himself, he possesses great time management and responsibility such as proactively checking up on his clients or updating them about their investments.


Gerald and I became acquainted during our secondary school days, where we competed to see who was the fastest runner, only to be beaten by a girl. Through working with Gerald, I find myself sacrificing the present for the future in a positive way. An example would be putting in the hard work to reap the benefits of tomorrow. I think what makes Gerald stand out is his honesty. The information he provides may come across as a slap in the face sometimes, but it’s the reality that we as clients have to swallow. Personally, I love the fact that he provides me with information about the markets and checks in with me frequently. When you’re stuck and unsure of what to do, having Gerald in your corner to back you up is one of the most reassuring things in your life.

Joey Lim

I’ve known Gerald since secondary school, and we’ve been good friends ever since. If you’re looking for someone who’s honest, patient, and treats you like a friend rather than just a client, then Gerald is your guy! He’s really reliable and makes financial stuff easy to understand, which I really appreciate. Gerald is always happy to take the time to explain things to you, no matter how many questions you have. He really values his clients and takes the time to get to know them, so he can offer the best advice possible. I feel comfortable talking to him about anything, and I know he’ll always have my back. Overall, I think Gerald is awesome, and I’d definitely recommend him to anyone looking for a financial advisor. He’s not only good at what he does, but he’s also a really nice guy who genuinely cares about his clients’ financial wellbeing.

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