The purpose of life is to discover your gift. The meaning of life is to give it away.


2nd Runner-up
Top Director 2021

A graduate of the National University of Singapore in chemical engineering, I chose financial consulting as a career as I always desired to become an entrepreneur. I believe this line of work is one that allows me to see the direct impact on my clients and society, as well as enjoy the autonomy in carrying out my responsibilities. Throughout my 6-year career, I have been a member of the Million Dollar Round Table 2021, and recipient of the International Dragon Bronze Award 2021 (Agent and Manager Categories). I was also AIA FA’s Top Director (2nd runner-up) 2020, and a member of the AIA Pinnacle Club (Gold Unit) and Prestige Club (Platinum) 2021.

Compassion will drive you forward.
My drive to succeed in life is to never surrender, and even when faced with the toughest challenges brought by my clients, my mantra is to always handle them with compassion, and ensure that their best interests are served. I constantly remind myself of this quote by Wayne Dyer: “When you stay on purpose and refuse to be discouraged by fear, you align with the infinite self, in which all possibilities exist.”

“You can have anything you want if you want it badly enough.”
This quote by Abraham Lincoln is one I believe that all financial consultants need to realise — even though you get to be your own entrepreneur, the road will always be tough and it takes perseverance and grit to survive in this industry in the long run. When your true motivation is to serve your clients to the best of your ability, you will naturally reap the rewards of your labour eventually.

Always pay it forward when you can.
Apart from being a financial consultant, as a leader, I also strive to bring out the best in every associate. Financial consulting as a career transformed my life, and the least I could do is to pay it forward and plant more trees so that others can also benefit from the shade. Ultimately, I wish for all my associates to proudly say at the end of the day that they’ve done their best without any regrets.

Clubs & Awards


2nd Runner-up
TOP Director

Awarded to
Tan Yen Hon Eugene

Awarded to

Tan Yen Hon Eugene

Qualifying Member Of The
Million Dollar Round Table


2nd Runner-up, Top Director 2021

Million Dollar Round Table Unit (Ruby) 2021

2nd Runner-up, Top Director 2020

1st Runner-up, Top Associate Director 2019

AIA FA Pinnacle Club (Gold Unit) 2022 and 2021

AIA High Net Worth Prestige Club (Personal Wealth Manager) 2021

AIA FA Prestige Platinum Club 2021 and 2020

AIA FA Pinnacle Club (Unit) 2020

Million Dollar Round Table 2023, 2022, 2021, 2020 and 2019

International Dragon Award – Silver Dragon Award (Manager Category) 2022

100 IDA Team Award 2022, 2021, 2020 and 2019

International Dragon Award – Bronze Dragon Award (Agent Category) 2021, 2020 and 2019

Chartered Financial Consultant (ChFC®/S)

Certified Estate Planner, CEP

Bachelor of Engineering in Chemical Engineering



Eugene is not just a good boss. A good boss keeps his work relationships professional. As his associate our relationship is personal. During my short time in this industry, I have faced rejection after rejection and have been broken inside-out. My romantic relationship was falling apart, I had no motivation and I wanted to give up. Through it all, Eugene would text me, “hey champ… how are you feeling… you are built for so much more”. I am able to share with him what I do not even tell my closest friends and he always gives me the advice and encouragement I need. He is always the one to invite me and the team on outings and even to his house, weekday or weekend. He does not separate his private life but invites us to be a part of it. A good boss makes sure he balances his work. There has never been a time when I called Eugene and he did not rush to my aid, he is always available for us. He cancels appointments to come to my aid, he finds time when there is none. There was one Saturday we had joint field work but the morning before I left the house I had a serious family issue. Eugene bought me lunch and told me that everyone has a reason behind why they fight – “turn adversity into opportunity”. Those were one of the very first cases I closed. He turned my tears into determination and led the way as a leader should.

When we are working he is there to guide us – When we are tired he is there to encourage us – When we are resting he is still working. So many times have I felt like giving up but he has picked me up and put me back together. Eugene is not a good boss – He is a great boss and the top director in every respect. He has the biggest heart, wears the warmest smile and always has a listening ear to hear my problem and complaints, be it personal or work related. Thank you Eugene for not just being a boss but a friend.


I have worked with Eugene since the beginning of 2019, and in that time I observed that it is rare to meet someone as humble and as kind as Eugene. Working with Eugene has taught me the importance of giving the best in everything that I do and to persevere in the face of adversity. He gives his best in everything that he does and always goes beyond the call of duty. To put it simply, he has guided me in my financial planning journey from day 1. I owe who I am today to him and I’m excited to continue walking this journey with his guidance.


Director Eugene is the leader and the driving force of the team. The extent of success any of us has achieved would not have been possible if not for his guidance. Not only has he proved himself to be a consistently strong producer, he has also paved the way for the younger generation through his exemplary qualities of humility, kindness and care for the people around him. As busy as he is serving his clients with dedication, he still selflessly sacrifices his time and energy to inculcate the necessary values and skills in us younger associates. This empowers us to achieve greatness in all that we do.

As a director, he is an unequivocal inspiration to many of us in the agency for his discipline, work ethics and his tenacity for life. I am very grateful to have found a mentor in Eugene to guide me through this business and to walk the journey of life with. I am thankful to have found like-minded individuals in the team and an unwavering leader that leads by example. I aim to one day fully internalise his teachings and strive to help others, as he has helped me.


Eugene has been a supportive mentor who is constantly encouraging me to do well, and who recognises my achievements, no matter how small. With his wide exposure of different experiences from this job, he is able to contribute a great deal and mentor his associates by training them with technical expertise to become financial consultants who not only value add to their clients but are also to be able to adapt to different needs, in terms of preparation, delivery and implementation.

On top of that, his productivity and dedication to his job has been nothing but the best. Always yearning for new knowledge and ways to give the best to his clients, he works hard to be a high performer and at the same time. Through Eugene, I have learnt so much, not only on the business aspects but also in terms of personal development.


Director Eugene is a trail blazer in the financial services industry. Learning about his humble beginnings sis a motivating factor for the people in his team to strive to be the best version of themselves.

His work ethic and drive to succeed empowers the people around him to want to do well. He is a strong pillar for his team to constantly think of ways to improve and evolve every step along the way. Above that he is a man who is gracious and willing to always lend a helping hand to the people that are willing to grow and succeed in the business.


Eugene – I vividly remembered the day I first stepped into the industry – I wanted to be the change, to help and serve. This journey has been filled with many uncertainties but not once have you brushed off to my questions and calmed my indecisive thoughts. Despite having to attend several leaders’ meetings in a day and running to back-to-back appointments, you never failed to remain positive – focusing on strengthening my mind and my abilities. Your tireless effort is remarkable, going the extra mile to serve your clients consistently to make sure they have a better life.

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