I initially started out as a student intern while I was in my final year at NUS. The idea of being an entrepreneur, connecting with clients and delivering value was a career direction that intrigued me greatly. Over time, the continual nurturing and mentorship from my leaders and peers gave me the confidence to pursue my path as a financial consultant.

A greater appreciation for time, relationships and family

From meeting people across different walks of life, this career has given me a greater sense of appreciation for my time and loved ones around me. I’m thankful for having a career that gives me the time flexibility to spend time with my family, and I also hope that by helping my clients financially, I will be able to provide them with a similar peace of mind and focus their energies on their loved ones too.

The personal touch can never be replaced

Being a financial consultant is like running a business; it can be disrupted by technology or unforeseen occurrences. However it’s fully within our control to remain adaptable to these changes, and the core of being a financial consultant is to ensure that the principle of providing that personal touch never changes. As long as we continue to innovate and provide greater value to our clients, learn, and grow, we will continue to have a place in our clients’ lives in the long term.

Having the right values

I strongly believe in the need for strong professionalism to keep going in this career. Being a professional comes with the right values, work ethics, and culture that are essential for longevity and success in this business.


AIA FA Prestige Club (Silver) 2024

AIA FA Prestige Club (Titanium) 2022

AIA High Net Worth Prestige Club (Senior Personal Wealth Manager) 2022

AIA FA Prestige Club (Gold) 2021 and 2020



I am incredibly grateful to Sam. His professionalism, diligence, and speed were key in putting me at ease on an urgent matter. I was due to fly to the US for my overseas studies and realised that my existing insurance did not cover COVID-19. Within 14 hours, Sam had reviewed a variety of different providers, found a comprehensive and cost-effective plan, and arranged with the insurer to expedite this. Thank you Sam!

Godwin T.

Samuel is friendly, professional and really knowledgeable. My trusted friend and advisor with AIA has been a great help with my insurance and wealth portfolio. He has given me much valuable advice and perspectives which is absolutely useful to manage my finances. Samuel is diligent in all that he does and I highly recommend him to all.

Andy W.

Samuel is a very reliable advisor who my family and I can rely on in terms of providing us with reliable and useful information on our existing policies. He also advises me on areas of claims and even areas outside of what I have purchased with him due to my curiosity about understanding certain products better. I will say that Samuel is prompt in getting back on queries and provides a very comprehensive response. Really appreciate it when at times he will send me a thank you card for having him as my advisor. One key point to note is Samuel is not driven by sales numbers but he will ensure that I purchase the necessary policies for life and wealth planning that is within my means. If I were to describe Samuel in three words, they will be reliable, efficient and knowledgeable. Thank you for all the help and assistance. Keep up the good work.

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