Always be the best version of yourself and do your best. Make every day memorable! In this profession, you have no idea how things you do, can change lives forever.
SUNNY YAP
TOP EXECUTIVE DIRECTOR 2023
ADVISORS ALLIANCE GROUP
I look up to and draw inspiration from the quote by late Minister Mentor Lee Kuan Yew – “To be successful in a profession, or in business, to become wealthy, cannot be compared to making the lives of your fellow men better. This can bring immense satisfaction.” I strongly believe that every action that I take, no matter how small it may seem, can change and impact lives forever. That is why with this purpose, I have been helping my clients plan for their future for the last 19 years.
Continued success together is what keeps us motivated.
I like to dedicate this quote by Bill Shankly to my comrades in the firm: “Fire in your belly comes from pride and passion in wearing the red shirt. We don’t need to motivate players because each of them is responsible for the performance of the team as a whole. The status of Liverpool’s players keeps them motivated.” I believe that our continued success together is what keeps us motivated as financial consultants.
I enjoy bringing comfort and happiness to people through my work.
I suggest that new financial consultants grasp and realise the value of the work we do. Our work can serve to quiet the hungry crying of a baby, and ease the aching heart of the partner who remains behind. It is a comforting whisper in the dark, silent hours of the night. It furnishes new hope, fresh courage and strength to pick up the broken threads and carry on. It is the education of the son and daughter and the chance for a career instead of a job. Insurance is created to help people in distress. Helping people in distress is the work of angels and angels have created advisors to help them help more people.
I hope that as an industry, we can all do our part to make a difference and impact lives always.
Clubs & Awards
TOP AWARDS
Top Executive Director
2023
TOP HNW PRESTIGE CLUB
TOP HNW ORGANISATION
2023
TOP MDRT ORGANISATION
1st Runner-up
HIGHEST NUMBER OF REGISTERED MDRT MEMBERS
2023
Awarded to
Yap Soon Jin
2024
TOP EXECUTIVE DIRECTOR 2023
YAP SOON JIN & TEAM
ADVISORS ALLIANCE GROUP
LEFT TO RIGHT:
ROW 1
LU ZHUO, SEINE NANDAR HLAING, TOH HUI MIN, HO HUI MIN, CHUA RONGDA, HAN XUE LING, LIM KIAN YONG, LEE WING TAT RANDY, YAP SOON JIN, TAN DE DUAN JAMIE, CHING MUN FEI, HUI KAH LEONG, LAU LEE TAT, LAU MING KWANG, CHUA WEI LUN, JIANG YING, TEO LI PING JESSICA
ROW 2
ANG JIN WEI, TAN PENG YU, KWEK YU DE DARIEN, CHING WAN KANG, HE CHONGQING, LIM CHENG JUN, NG SHI LI LEIA, NARIN NIPHA KOH, LEE HUI JUAN , LEE HUI XIN ANNE, HENG QIU LIN STELLA, CHAN KAR KING TRITON, GOH BOSHEN BRYAN, CHNG JUN RUI, SIM JUN JIE HANZEN, NG WEI QUAN, LIM LEE HWEE ARABELLE
ROW 3
HO WEI EN AARON, SIN KAH LEONG AARON, LIM KAI JIE NICOLAS, TAN SIEW EN HANNAH, TOH CYN YIN, WANG ZEE SHEN, NILAR NWE, ANG SHUN XIANG, JUSTIN TAN YU GUANG, VERONICA LEK YAN YU, OW JUN YUAN, LIM YUN YING, STEFFI LAI JIA YU, OUYANG SONGDE, MUHAMMAD SYAFIQ BIN SHAWAL, HARIE HADI KHAIRUDDIN BIN JOE HARIE, THEN KAI JUN ADRIAN
ROW 4
AHMAD ANNAS ADHAM BIN ABU BAKAR, TOK XIN HUI, KOH SHU SHENG ALSON, KAN ZI XIANG, LOW SHI YING, LEE KAH YIN, LOW GUI XIANG, MUHAMMAD ERFYAN BIN MOHAMED RAMLI, TAN YIN FENG DEREK, MUHAMMAD DANYL BIN FADELI, LOH WEI KANG KEVAN, SRIBALAN S/O BALATHANDAUTHAM TAM, AOW WEI YANG ALAIN, MALLAREDDY DHARIA, TAN LI TING EUNICE, FELISE TAN YU LIN, FUNG CHUN PING BERNARD
ROW 5
FIONN YEO SIANG PING, YAP BING FENG, LEE YAN SING CRYSTAL, ZHENG BINGHE DAVID, SHARON JESSICA D'SOUZA, CHONG CHING YEE, TIN NILAR WIN, TEO BOON EE, CHUA JUN HAO, TAY ZHAO CHI LICIA, GUO WEIJIA, LOWE SZE WEI AARON, MOHAMED SAIF ALI BIN MOHAMED IQBAL, CHUA KOON WENG NICHOLAS , SAN OHNMAR, QUEK WEI XUAN, ALOYSIUS
TOP EXECUTIVE DIRECTOR 2022
YAP SOON JIN & TEAM
SUNNY YAP ORGANISATION
ADVISORS ALLIANCE GROUP
LEFT TO RIGHT:
ROW 1 TAY LU CHI LOUISA TOH HUI MIN HO HUI MIN LAU MING KWANG LAU LEE TAT CHING MUN FEI TAN DE DUAN JAMIE YAP SOON JIN SUNNY LEE WING TAT RANDY HUI KAH LEONG CHUA RONGDA HENG CHANG JIUN YEAP WOON SERN CHUA WEI LUN GUO WEI JIA
ROW 2 LIM CHENG JUN ANG SHUN XIANG SIMON WONG CHE KHOON TAN PENG YU LEIA NG SHI LI HENG QIU LIN STELLA LIM XUE YAN MICHELLE JIANG YING LU ZHUO NG WEI QUAN CHAN KAR KING TRITON DARIEN KWEK YU DE SIM JUN JIE HANZEN TEO YOU REN JAMES BRYAN GOH BOSHEN
ROW 3 JUSTIN TAN YU GUANG KAN ZI XIANG AARON SIN KAH LEONG CHNG JUN RUI TEO LI PING JESSICA KOH LI YAN SHANNON LEE TIAN HUI SEINE NANDAR HLAING LIM LEE HWEE ARABELLE LEE HUI XIN ANNE TAN ZHIMIN TAN SIEW EN HANNAH HARIE HADI KHAIRUDDIN BIN JOE HARIE CHEW SOON ENG VINCENT LEONG LAWRENCE
ROW 4 MUHAMMAD DANYL BIN FADELI CHING WAN KANG TAN BING RU ALVIN JEOW SHAN YANG CHONG CHING YEE LIM YUN YING LEE KAH YIN NG CHOON ENG YOKO TAN LI TING EUNICE STEFFI LAI JIA YU WONG YE QIAN NALLY TAN JUN YI TAN KHIAN HONG GERALD FUNG CHUN PING
ROW 5 ADAM SIN CHIN LEONG DANIEL LIANG WEIJIE CHUA JUN HAO WANG PING LOW GUI XIANG MOK YEE LING LEE YAN SING CRYSTAL YEO YI JESSICA TAN ROU HUI KOH SHU SHENG ALSON KEVAN LOH WEI KANG LIM KAI JIE NICOLAS OUYANG SONGDE ZHANG DAWEI LIEW YOU HAO
ROW 6 NG BENSON GOH SIE HOWE CHEN ZHAOXIU YE BING XUAN ONG KENG YAP TEO BOON EE LEE HUI JUAN LOW SHI YING WONG PUI YEE JUNE CHEONG LUOK LIN TOK XIN HUI ONG XIN EN SARAH CHUA KOON WENG NICHOLAS MUHAMMAD SYAFIQ BIN SHAWAL AARON SIM MAOSHENG JONATHAN THEN KAI JUN ADRIAN EARNEST THAM MENG KIT SRIBALAN S/O BALATHANDAUTHAM TAM
TOP EXECUTIVE DIRECTOR 2021
YAP SOON JIN & TEAM
SUNNY YAP ORGANISATION
ADVISORS ALLIANCE GROUP
LEFT TO RIGHT:
1ST ROW CHUA WEI LUN, TOH HUI MIN, HENG CHANG JIUN, LAU MING KWANG, CHING MUN FEI, TAN DE DUAN JAMIE, YAP SOON JIN, LEE WING TAT RANDY, LIM KIAN YONG, CHUA RONGDA, HUI KAH LEONG, HAN XUE LING, LAU LEE TAT
2ND ROW WANG PING, LIM SIOW WEI, TEO LI PING JESSICA, CHAN KAR KING TRITON, KAN ZI XIANG, LIM XUE YAN MICHELLE, KOH LI YAN, LEK YAN YU VERONICA, TAY LU CHI LOUISA, HO HUI MIN, LU ZHUO, JIANG YING, LEE HUI XIN ANNE, TAN PENG YU, GUO WEIJIA, SEINE NANDAR HLAING, KWEK YU DE DARIEN, SIM MAOSHENG JONATHAN AARON, YEAP WOON SERN, WONG CHE KHOON SIMON
3RD ROW LIM CHENG JUN, HE CHONGQING, SIM JUN JIE HANZEN, LIM SUHOU MINDY, HENG QIU LIN STELLA, NG SHI LI, CHEAH JOHNSON, LAI JIA YU STEFFI, ONG XIN EN SARAH, MALLAREDDY DHARIA ,TEO XIAO LIN SERENE, NG WEI QUAN, TAN SIEW EN HANNAH, CHAN KOK MING SHAWN, JEOW SHAN YANG JAVAN, LEE KAH YIN, WONG YE QIAN NALLY, KOH PEI FANG, WONG ZHEN YI, YEONG MAAN LOONG DRAGON
4TH ROW MUHAMMAD DANYL BIN FADELI, CHEN ZHAOXIU, CHEN HONGXUAN, SUN ZICHENG, TAN BING RU ALVIN, CHONG CHING YEE, TOK XIN HUI, LOW SHI YING, KHOO ZI YUAN, CHNG JUN RUI, HARIE HADI KHAIRUDDIN BIN JOE HARIE, GOH BOSHEN BRYAN, LIM LEE HWEE ARABELLE, TEO BOON EE, SIN KAH LEONG AARON, THAM MENG KIT EARNEST, TAN KHIAN HONG GERALD
5TH ROW ANG SHUN XIANG, MOK YEE LING, WONG RUI HONG CHUA KOON WENG NICHOLAS, SRIBALAN SO BALATHANDAUTHAM T A M, SIM YONGCHENG GERALD, LOW GUI XIANG, LEE YAN SING CRYSTAL, LEE TIAN HUI SHANNON, SEE TOW MAY HAN SERENE, NG BENSON, ZHANG DAWEI, THEN KAI JUN ADRIAN, CHEONG LUOK LIN JUNE, ANUAR BIN SALIM, LEE ZONG XIAN BENEDICT, LIEW YOU HAO, FUNG CHUN PING BERNARD
6TH ROW MS SINTA, DAARIIN ANNUR BINTE EIDIE RIZAL, SIN CHIN LEONG ADAM, CHUA JUN HAO, LIANG WEI JIE DANIEL, TAN YU GUANG JUSTIN, PEK HUI LENG JOLENE, TAN ROU HUI JESSICA, PHUA JIA HAO, MUHAMMAD SYAFIQ BIN SHAWAL ,TEO YOU REN JAMES, CHAN ENG WAI WAYNE, NG CHOON ENG YOKO
TOP EXECUTIVE DIRECTOR 2020
YAP SOON JIN & TEAM
SUNNY YAP ORGANISATION
ADVISORS ALLIANCE GROUP
LEFT TO RIGHT:
1ST ROW CHUA WEI LUN, TOH HUI MIN, LIM CHENG JUN, HENG CHANG JIUN, WANG PING, CHUA RONGDA, LEONG LAWRENCE, CHING MUN FEI, TAN DE DUAN JAMIE, YAP SOON JIN, LEE WING TAT RANDY, LIM KIAN YONG, HAN XUE LING, HUI KAH LEONG, LAU LEE TAT, LAU MING KWANG, HO HUI MIN, MAK YING XUAN, CHUA YI JING
2ND ROW NG WEI QUAN, LEK YAN YU VERONICA, SIM JUN JIE HANZEN, LIM XUE YAN MICHELLE, CHAN KAR KING TRITON, KOH LI YAN, KWEK YU DE DARIEN, NARIN NIPHA KOH, SIM YONGCHENG GERALD, JIANG YING, LOW GUI XIANG, LIM SIOW WEI, OUYANG SONGDE, TAN SIEW EN HANNAH, YEAP WOON SERN, TAN ZHI MIN, WONG CHE KHOON SIMON, LIM SUHOU MINDY, FUNG CHUN PING BERNARD, NG SHI LI, CHAN KOK MING SHAWN, TEO LI PING JESSICA, KAN ZI XIANG
3RD ROW LOWE BRYAN STEVEN, SUN ZICHENG, ZENG HUAXUAN, WONG YE QIAN NALLY, TAN JUN YI, LEE HUI XIN ANNE, MOK YEE LING, CHUA KOON WENG NICHOLAS, TAN MEI MEI, HENG QIU LIN STELLA, CHONG CHING YEE, CHEN HONGXUAN, LOW SHI YING, TEO XIAO LIN SERENE, SYAFIQ DANIAL BIN ZULKIFLI, SEINE NANDAR HLAING, LEE YAN SING CRYSTAL, LAI JIA YU STEFFI, SIM MAOSHENG JONATHAN AARON, HE CHONGQING, GUO WEIJIA, WONG DE RONG TIMOTHY
4TH ROW SOH CHENG HAO, MUHAMMAD DANYL BIN FADELI, ONG ZHONG KANG, HAR HOU JIE ALOYSIUS, CHEW SOON ENG VINCENT, GOH HUI FUNG DOREEN, LUA WEN LING, KOH PEI FANG, CHEONG LUOK LIN JUNE, SEE TOW MAY HAN SERENE, TOK XIN HUI, ONG XIN EN SARAH, LIM LEE HWEE ARABELLE, CHEN ROUWEN LECIA, LIM XIN HUI MANDY, WONG DAO WEI DANIEL, CHEN ZHAOXIU, TEO YOU REN JAMES, JEOW SHAN YANG JAVAN, TAN BING RU ALVIN, LIM KWANG MENG JO, SIN KAH LEONG AARON, SRIBALAN SO BALATHANDAUTHAM T A M, TEO JIA YING
5TH ROW ASHRAF AHMAD BIN ABDUL RAZAK, THAM MENG KIT EARNEST, NG YU CHENG, NG BENSON, ONG RUI, TAN CHIN FONG, MS SINTA, LEE CHUI HWA, LEE YUEN YENG TRISTINA, ANG JOAN, NILAR NWE, NG CHOON ENG YOKO, TEO BOON EE, CHEAH JOHNSON, CHENG YU YING, ONG LI LING ROSALIND, TAN LI TING EUNICE, FEI YANMEI, GAO SHANSHAN, TAN KHIAN HONG GERALD, LIM WEI XUAN JOSHUA, ZHANG DAWEI, LEE ZONG XIAN BENEDICT
TOP EXECUTIVE DIRECTOR 2019
YAP SOON JIN & TEAM
SUNNY YAP ORGANISATION
ADVISORS ALLIANCE GROUP
BACK ROW (STANDING): CHAN KAR KING TRITON, LAU LEE TAT, TAN ZHI MIN, TAN DE DUAN JAIME, LEE WING TAT RANDY, JIANG YING, HU ZHOUYANG, HAN XUE LING, CHUA WEI LUN LEONG LAWRENCE, LAU MING KWANG, LIM CHENG JUN, CHUA RONGDA, LIM SUHOU MINDY, LIM XUE YAN MICHELLE
FRONT ROW (SEATED): NG BENSON, HO HUI MIN, LUA WEN LING, SIM JUN JIE HANZEN, YAP SOON JIN, TAN SIEW EN HANNAH, LIM SIOW WEI, HUI KAH LEONG, KOH LI YAN, MOK YEE LING
Accolades
Top Executive Director 2023, 2022, 2021, 2020 and 2019
Top HNW Organisation (Highest Organisation Affluent ANP) 2023, 2022, 2021 and 2020
1st Runner-up Organisation, Highest Number of Registered MDRT Members 2023
Top Organisation, Highest Number of Registered MDRT Members 2022, 2021 and 2020
Top Recruiter Executive Director (Direct Team Level) 2022 and 2019
Million Dollar Round Table Organisation (Emerald) 2021
AIA FA Pinnacle Club (Platinum Organisation) 2024, 2023, 2022, 2021 and 2020
AIA FA High Net Worth Organisation 2024
AIA High Net Worth Prestige Club (Executive Director) 2022, 2020 and 2019
Singapore Management Awards 2024, 2023, 2022, 2021, 2020, 2015 and 2014 – National Top Group Directors
Singapore Management Awards 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2016, 2015 and 2014 – Diamond Group Award
International Dragon Award – Platinum Dragon Award (Manager Category) 2024, 2023, 2022, 2021, 2020, 2019, 2018 and 2016
100 IDA Team Award 2024, 2023, 2022, 2021, 2020 and 2019
First and only Singapore team in history to achieve “100 IDA Team” Award in 2019
First Singaporean to be conferred the highest recognition of both Imperial Crown and Laurel Crown award in TOP 500 Chinese Insurance Agency (CIA 500) in 2017. Subsequently again in 2019, 2020, 2021, 2022, 2023
International Dragon Award – Golden Dragon Award 2015 and 2014
Associate Estate Planning Practitioner (AEPP)
Chartered Family Wealth Planner (CFWP)
Bachelor of Arts
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