YAP SOON JIN SUNNY

Always be the best version of yourself and do your best. Make every day memorable! In this profession, you have no idea how things you do, can change lives forever.

SUNNY YAP

TOP EXECUTIVE DIRECTOR 2024
AAG SUNNY YAP ORG
ADVISORS ALLIANCE GROUP
Sunny draws inspiration from the quote of late Minister Mentor Lee Kuan Yew:” To be successful in a profession or in a business, to become wealthy, cannot be compared to making the lives of your fellow men better. This can bring immense satisfaction!“ and strongly believes that his every action can change and impact lives. Widely known as the founder of the Varsity Internship Program in the financial services industry, he has shared with and inspired many practitioners locally and internationally on how to build a successful career.

AIA FA’s most productive Executive Director since the formation of AIA FA in 2017, and Top Executive Director since 2019, Sunny attributes the main driving force of this continued success to the hard work and commitment of his fellow associates. As a leader, watching the team grow and succeed professionally, and witnessing how they consistently give their very best and act in the best interests of their clients inspires Sunny and keeps him motivated.

He truly believes that it is a privilege to be in the industry, as the very core of the work is to ring-fence the well-being of the clients we serve. And when we become well-versed in financial advisory, we teach the junior advisors using this platform to help others and in the process build their lives.

He authored a book, endorsed by many companies’’ senior executives and famous fellow practitioners, Build With Purpose, the Chinese version named 团队共荣共赢的领导哲学 widely distributed worldwide hoping to share the purpose, values and good practices of the industry.

His numerous awards and accolades include being the first Singaporean to be conferred the highest recognition of both Imperial Crown and Laurel Crown awards in TOP 500 Chinese Insurance Agency (CIA 500) and the one and only double qualifier in 2017, and subsequently again in 2019, 2020, 2021, 2022 and 2023. He has led the Advisors Alliance Group to be recognised as Singapore’s first 100 IDA ( International Dragon Awards) Team in Singapore, entering the Singapore Book of Records. He has also been recognised as Diamond MDRT ORG having one of the most MDRT qualifiers in the ORG for the past few years in AIA Singapore.

Finally, Sunny sits in many charitable ORGs and has done various projects worldwide to help the less privileged. He hopes that as an industry, we can all do our part to raise the social image of the industry and, together, impact lives always.

Clubs & Awards

TOP AWARDS

Top Executive Director

2024

TOP HNW PRESTIGE CLUB

1st Runner-up
HNW Organisation

2024

TOP MDRT Organisation

HIGHEST NUMBER OF REGISTERED MDRT MEMBERS
2024

Awarded to
Yap Soon Jin
2025

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